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Trued Apparel:
Coming Soon

Executive Summary

Trued Apparel is my eco-friendly fashion company specializing in a dark minimalist aesthetic. Equal parts content strategy and business strategy,

this project used UX methodologies to better understand my target customer.

Through insights developed in this process, I established next steps to improve web content strategy for Trued Apparel, as well as set goals for future product development that more closely aligns with customer needs.


Solo Project


  • UX  Research

  • Content Strategy

  • Product Ideation


Two weeks

Browse the website

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