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Trued Apparel:
Coming Soon

Executive Summary

Trued Apparel is my eco-friendly fashion company specializing in a dark minimalist aesthetic. Equal parts content strategy and business strategy,

this project used UX methodologies to better understand my target customer.

Through insights developed in this process, I established next steps to improve web content strategy for Trued Apparel, as well as set goals for future product development that more closely aligns with customer needs.

Team

Solo Project

Scope

  • UX  Research

  • Content Strategy

  • Product Ideation

Timeline

Two weeks

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